We recently did some work
for a Canadian marketing company whose client was in
need of a kiosk for a resort selling Time Shares.
The work involved lighting
and shooting actors getting the royal treatment for
seeing what the resort had to offer, and in turn, having
a free weekend stay at the resort. The video was edited,
graphics and logos added, and then exported as a file
for the server to be played at various computer stations
assisted by their salesman. The computers were located
at various key locations throughout the New York, New
York Casino on the Las Vegas strip.
The file was exported to Cleaner
off the timeline, then compressed as a MPEG-1 file.
Because of the type of file used, at full screen, the
picture had quite a few artifacts. I then suggested
to the client to change their codec standard to MPEG-4
on the server. This would raise the ratio of quality
vs. file size be quite a margin.
After showing them a few examples
loaded on their server, they agreed. Future work and
revisions were then uploaded to them via Cox Cable modem
as MPEG-4 files. Dailies and approvals as well as uploads/downloads
times were quicker. The overall video played better
and looked cleaner with MPEG-4 vs. MPEG-1. Knowing what
your clients needs are, and having a good understanding
of their best options, will be a win-win situation for
both you and the customer.