In the area of field acquisition, we had a client that distributed heavy-duty construction equipment. He wanted to produce an informational sales video for local marketing, and was hoping to increase sales of the Caterpillar brand he sold.

The video needed to cover all sides of the equipment with many close-ups of design changes in the engine and increased cab space. The client wanted to do this with a creative, professional flair. We demonstrated to the client how jib shots would cover the high areas of the equipment and allow for smooth camera moves to the engine and other areas, and how dolly tracks could provide exciting motion shots of the wheel base and backhoe areas.

Creative lighting was used with blue, green, and amber gels to highlight the shots, including those of the engine and cab areas; thereby enhancing what otherwise would have been colorless and bland shots. After seeing the shots played back on field monitors, the client agreed that the lighting greatly improved the caliber of the video. Having the capability to allow the client to view shots at the field location can ultimately save many hours in the edit bay.

When we combined all the shots with a voiceover, music, and graphics, the client was so pleased with the finished product that he used some of the footage to produce a 30-second commercial spot. The only new requirements for this additional video were a new script and another voiceover. The client also saved over 60% on the cost of the new television commercial.